Why Audit?

Organizations communicate within several networks – to and from the outside world, to shareholders, to clients, their own staff, the media. Faulty internal communication can lead to mistakes, a staff with low morale, feelings of disenfranchisement, and turnover. Poor external communication can affect reputation, sales, and recruiting efforts, as well as market share.

Here are some reasons our clients have chosen communication audits:

• to identify the overall nature of communication in the organization
• to illustrate the value and relevance of the communication tools used
• to determine whether employees have received key messages -- what channels work? Why?
• to initiate the foundation of a strategic communication plan
• to provide a process for measuring effectiveness of communication throughout the organization

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